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What is Digital Signage?

Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs. Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types that can be controlled electronically using a computer or other device, allowing individuals or groups to remotely change and control their content (usually via the Internet).

Digital Signage for Business Communications

Digital signage for business can span lobbies, break rooms, production lines and boardrooms. It provides a communication tool that can quickly enhance a workplace by recognizing employees, vendors and displaying upcoming events and activities. Human resources and safety personnel can find it an easy and engaging means to communicated pertinent workplace information with employees. For production and manufacturing facilities, digital signage can easy be integrated to display workflow metrics and live data information.

Usage Examples:

  • Product / service information or announcements
  • Recognize Employee of the month
  • News and corporate updates
  • Meeting / events
  • Metrics
  • HR information
  • Emergency Alerts
  • CEO Messages
  • Training

Digital Signage for K-12 Schools

Digital signage is an exciting and cost effective way for schools to display important information and provide a technologically advanced medium to communicate relevant news flow throughout the district.

Designed to supplement traditional communications, such as daily announcements and bulletin boards, the digital signs are both timely and efficient. They can also reduce or replace posters utilized in schools. Since digital signage is always current and available, students can check back throughout the day for the latest time and location information. Digital signs can be placed in dining areas, lounges, hallways – anywhere students gather.

Example Usages:

  • School announcements
  • Upcoming school sporting events
  • Sports and club competition scores
  • Special events
  • Guest speakers/presentations
  • Cafeteria menus
  • Student and faculty recognition
  • Disaster preparedness emergency information
  • Parent/teacher conference information
  • Internships/job postings
  • Community information
  • Local weather and weather advisories
  • Breaking news
  • Provides hearing impaired individuals with an opportunity to view daily announcements and other important information
  • Integrates with security cameras